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‘Meth: We’re On It’: South Dakota Group Upset Minneapolis Agency Won Campaign Bid
SIOUX FALLS, S.D. (AP) — Add South Dakota ad agencies to the chorus unhappy with a state anti-meth campaign that included the provocative tagline, “Meth: We’re on it.” The South Dakota Advertising Federation is upset that the account went to a Minnesota ad agency. In a statement Wednesday, the federation says nine in-state agencies bid on the contract and the money could have stayed in South Dakota. The state is paying Broadhead, a Minneapolis agency, almost $700,000 for its work. The federation didn’t directly criticize the campaign, which drew ridicule on social media, but said in its statement that the in-state agencies “could have delivered a message by South Dakotans that resonates with South Dakota.” It also described the state’s meth problem as “a serious, real and devastating epidemic” that called for a campaign “that should not be taken lightly.” Executive director Maggie Saugstad said Thursday that South Dakota has enough talent to produce a campaign that ...
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